We underscore what matters: your mission, your voice, your impact.
Who We Are
The Underscore Agency is a mission-driven communications consultancy dedicated to the needs of community health centers. We partner with health centers across the country to craft clear, compelling communications that reflect their values, deepen trust with their communities, and elevate their impact.
Whether you have a full in-house team or you're building from scratch, we offer scalable, strategic support rooted in firsthand experience and a deep belief in the power of story.
The underscore is subtle but powerful. It fills in a blank. It brings focus. It holds space for what matters most.
That’s what we do - amplify what’s already there. We help community health centers clarify their message, elevate their brand, and highlight the work that often goes unseen. Because the work you do is too important to be hidden in the margins.
Why Underscore
Our Story
The Underscore Agency was founded by Cassandra Rossel, a communications strategist with over a decade of experience in public relations, branding, and communications. After years in traditional PR, Cassandra stepped into the world of community health and never looked back.
Serving as Director, Head of Communications for a Federally Qualified Health Center Look-Alike in California, Cassie saw firsthand how health centers are often expected to do everything—deliver care, meet reporting requirements, respond to policy shifts—all with limited resources and little visibility.
She started The Underscore Agency to change that. To help health centers tell their stories, reach their audiences, and get the recognition they deserve.
